EllaNews

We ran a Wrap Colorway Contest last year, and I’ve taken you through Step 1 and Step 2 in the process of getting the Wrap from Britt’s head into reality.

Now for the fun part! Because the sample batch of Wraps were exactly right, we sent one on to Britt. She was generous enough to do a little photo shoot for us, with none other than Elsa, her daughter.

Gorgeous, no? Her wrapping technique is just perfect, too. Who would have known?

Says Britt:

Thank you once again for running this contest - it is such a special thing to have the winning design to carry my daughter in & to know other parents will carry their children in this same design. It’s just about a year ago that I discovered tbw website & learned that I could still keep carrying my 1 year old close - it really changed our lives for the better. Now she is over 2 years old & she still loves to be in a carrier. We’ve had so many special memories because of babywearing & are looking forward to many more with our new Elsa wrap.
We had so much fun taking pictures - these are the first pics we’ve ever taken of me wearing Elsa in a wrap (or any other carrier for that matter) - I can’t believe we’ve never done that before!

The first full shipment of Elsa Wraps is due any day now. We have had so much fun with this project. You can rest assured that we’ll do it again this year! And who knows, perhaps we’ll open up our other products, too.

-Vesta