EllaNews

We attended the ABC Kids Expo in early September. These shows are absolutely exhausting. Despite that, they really energize our whole team, once our feet recover.

Because we don’t sell directly to consumers, it’s easy for me to feel a little isolated from the people who use our products most. Even though these shows are trade shows, they really bring me closer to the end user. First, many of our resellers and even media contacts use Ellaroo baby carriers, which is such an honor. Second, I get feedback from the front lines of customer service, which is absolutely critical to us. So we come back from the shows with stronger relationships with our resellers, as well as a feel for what their customers are loving and not-so-much loving, from all over the country. Priceless.

If you’re in Las Vegas early next September, come see us!

-Vesta