EllaNews

We currently produce our baby carriers in Guatemala (the Wraps) and Dallas (everything else). While manufacturing in the US has been challenging, I was willing to keep doing it indefinitely in order to “employ my neighbors”. In my mind, the complexities and costs (cash and intangible) of manufacturing overseas is generally not worth the potential […]

We ran a Wrap Colorway Contest last year, and I’ve taken you through Step 1 and Step 2 in the process of getting the Wrap from Britt’s head into reality.
Now for the fun part! Because the sample batch of Wraps were exactly right, we sent one on to Britt. She was generous enough to do […]

We held an Ellaroo Wrap Colorway Contest this summer and announced the winner in September. Then I promised to take y’all along for the ride to getting the Wrap off the page and into reality. Well, there must be some good luck in making the process public, because the samples are back and they’re perfect!

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This is the first step in getting the new Ellaroo Wrap colorway, Elsa, into reality. Elsa is the winning design in our 2006 Ellaroo Wrap Colorway Contest.
Manufacturing and importing products internationally is never easy. But manufacturing in Latin America has a particular flavor of challenge. After years of experience, and guided by my Mexican husband, […]

Months ago, someone on The Babywearer forums gave me the idea for an Ellaroo Wrap colorway contest. Brilliant. The results are now in, and the verdict is that there are scads of talented women out there (pardon, if any men entered; but I didn’t see any). You can see all of the entries here, as […]