EllaNews

I need your help. I work hard to design for the long haul. My goal is that our baby carriers will be useful through multiple children. Two? Easy. Three? I think so. What I really hope is that these carriers can be passed on to new familes when the original purchaser is done with them.
I […]

I’ve recently become enamored with a blog called No Impact Man. This is notable because, to date, I have only read one blog regularly (she knows who she is). Nevermind that I write a blog. I don’t read them. No time.
No Impact Man is different. He’s hella smart (as my young friend in the late […]

I know I’ve been promising a trip report (or two, or three) about India. But it’s Earth Day that’s on my mind today. I’ve been reading Natural Capitalism, as well, so I’m mulling over strategies to “act locally”.
Energy Use
Ellaroo World Headquarters is located in an old Flour Mill in McKinney, TX. We chose this space […]

This is the third in a series about Ellaroo’s efforts at Business Sustainability.
Having just returned from India, this seems like the right time to talk about fair trade. Within the politically correct circles in which I run, if you mention offshoring, people cringe. Not just knee-jerk isolationists, even smart, thoughtful people. Even me! We’ve spent […]

This is the second in a series about Ellaroo’s efforts at Business Sustainability.
My motivation in starting and running a business has never been to strike it rich (it’s a good thing, too). So if it’s not about money, what’s left? Beyond the intellectual stimulation, that leaves people. We obviously have a responsibility to the people […]

This is the first in a series about Ellaroo’s efforts at Business Sustainability.
While our staff is microscopic (currently just me and Kim - now Beverlyn, too!), this issue couldn’t be more relevant. Building a business loses all meaning for me if all of the people involved aren’t somehow being enriched by the endeavor. I realize […]

I have often thought that if I ran for public office, I would run on a platform of “Sustainability”. Don’t worry, I have neither the constitution, nor the backing. But it only stands to reason that I am compelled to run my businesses muttering the same mantra. You could call it my Personal Platform.
Some examples […]